Digital wedding invitation etiquette

More couples than ever are choosing digital invitations — for the environment, the budget and the convenience. Done thoughtfully, they feel personal and considered, not like a group message.

Make it personal

Send each guest their own link rather than one shared one. Greeting guests by name as their invitation opens makes it feel addressed to them — and lets you track replies properly.

Choose the right channel

Send to each guest the way they'd most like to hear from you: WhatsApp for friends, email for colleagues, a text for family who never check their inbox. A short personal note alongside the link goes a long way.

Think about every guest

• For relatives who aren't online, a phone call or a printed copy is a kind touch.
• Keep the RSVP simple — guests shouldn't need an app or an account.
• Include all the practical details, so nobody has to message you to ask.

Follow up graciously

A week or so before your RSVP deadline, send a friendly reminder to anyone who hasn't replied. Because you can see who has opened their invitation, you'll know whether they've missed it or simply haven't answered yet.